Training
Advanced training for hands-on experience
Courses
Creative Communication
- Certificate Course in Creative Writing
Duration: 2 months
Eligibility: Any graduate
Prerequisites: Good Communication Skills
Flair in English Writing
About the Course:
This course is suitable for new writers and for those with some prior experience. The course is designed to strengthen your writing skills and understanding the writing techniques. The main emphasis is on making your own writing style through experiment, practice and constructive feedback.
Course Details:
- Introduction to creative writing
- Creative Writing Process
- Creative Briefing
- Usage of Vocabulary
- Priority setting
- Clarity of thought and brevity expression / presentation
- Copywriting in different operations / services of organizations
- Delivering content in different formats
Course Objectives:
- Understand the impact of the creative all areas of business operations
- Adopt proven techniques for effective written communication
- Comprehend how content affects message
- Understand the different channels of communication
Marketing Communication
- Certificate Course in Marketing Communication
Duration: 4 months
Eligibility: Any graduate
Prerequisites: Good Communication Skills
Flair in English Writing
Prior knowledge about business industries
About the Course:
This course is designed for new business writers and for those with some prior experience. The course is aimed to train writers in understanding the various processes and procedures followed in business organizations. The course also covers training on mass media writing.
Course Details:
- Introduction to Marketing Communication
- Marketing Communication Life Cycle
- Techniques in Information Collection
- Usage of creative communication
- Branding and its impact on writing
- Writing for Corporate Promotions / Presentations
- Writing for Public Relations
- Writing for Marketing Collaterals
- Writing for Web
- Portraying business objectives Content
- Delivering content in different formats
Course Objectives:
- Understand the impact of the business objectives and promotional messages
- Adopt tested techniques for effective business communication
- Understand the impact mass media promotion
- Differentiate content development for different media purposes
Technical Communication
- Certificate Course in Technical Writing
Duration: 3 months
Eligibility: Any graduate
Prerequisites: Good Communication Skills
Flair in English Writing
Prior knowledge about technology development
About the Course:
This course is designed for new technical writers and for those with some prior experience. The course is aimed to train technical writers in understanding the various technologies and their communication purposes. The course trains how to develop document templates, utilize tools and applications, and appreciate different type of technical documents.
Course Details:
- Introduction to Technical Writing
- Document Development Life Cycle (DDLC)
- Coordination with development teams and subject matter experts
- Understanding the technology
- Adopting techno-centric vocabulary
- Templates and Table of Contents for Technical Communication
- Capturing GUI into documents
- Document Version and Release Control
- Tools and Application for Technical Writing
- Writing User Manuals
- Developing Installation Guides
- Compiling Troubleshooting Manuals
- Writing Process Documents
- Writing Technical Support Documents
- Writing APIs
- Developing Operation Manuals
- Developing Online Help
- Delivering documents in different formats
Course Objectives:
- Understand the impact of the technology developments
- Aim the technical documents for different levels of users/audience within the value chain of development/service
- Understand the usage of each type technical document
Tools and Applications
Tools to better support and perfection
We train you in the following documenting, authoring, designing and composing tools and application, according to the course you wish to undergo:
- Word
- Excel
- PowerPoint
- Visio
- Photoshop
- SnagIT
- RoboHelp
- Framemaker
- FrontPage
- Dreamweaver
Teaching Methodology
Training approach for better competency building
Our teaching methodologies include:
We use the most dynamic and live workshop mode of teaching. We encourage students to keenly engage in understanding concepts through hands-on, small-group and individual assignments and explorations, using real-time examples for content development scenarios. This method enables us to make learners explore and master concepts in a more effective manner. It helps us to create a participative environment in which the learner is more likely to be involved and motivated. This style essentially creates learning experiences that guide, direct, and facilitate the acquisition of new knowledge by the learners.
We engage learners in regular real-time exercises almost on daily basis to make learn various minutiae aspects of content development.
Our trainers have rich domain expertise in training and team management and content development for various prestigious international projects and organizations from diverse business verticals.
We encourage learners to undergo compulsory project at the end of the course to give them more effective exposure. This approach rightly helps them in applying concepts in real-time projects.
We provide learner with complete support to learn concept in real-time manner with all needed guidance and motivation.
We adopt production style of teaching to engage students in instantaneous and innovative learn-by-practical method. This can enrich the understanding levels of learners with more meaningful and practical approach. We assign time-bound group assignments and encourage them to learn the complex intricacies of content writing competency.
We provide placement assistance to get prospective careers in creative / business / technical content development in diverse business verticals.
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