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Advanced training for hands-on experience

Creative Communication
Certificate Course in Creative Writing

Duration: 2 months
Eligibility Any graduate
Prerequisites: Good Communication Skills Flair in English Writing

About the Course:
This course is suitable for new writers and for those with some prior experience. The course is designed to strengthen your writing skills and understanding the writing techniques. The main emphasis is on making your own writing style through experiment, practice and constructive feedback.

Course Details:

About the Course:

Introduction to creative writing
Creative Writing Process
Creative Briefing
Usage of Vocabulary
Priority setting
Clarity of thought and brevity expression / presentation
Copywriting in different operations / services of organizations
Delivering content in different formats

Course Objectives:

Understand the impact of the creative all areas of business operations
Adopt proven techniques for effective written communication
Comprehend how content affects message
Understand the different channels of communication

Marketing Communication

Certificate Course in Marketing Communication

Duration:4 months
Eligibility Any graduate
Prerequisites: Good Communication Skills Flair in English Writing Prior knowledge about business industries

About the Course:
This course is designed for new business writers and for those with some prior experience. The course is aimed to train writers in understanding the various processes and procedures followed in business organizations. The course also covers training on mass media writing.

Course Details:

Introduction to Marketing Communication
Marketing Communication Life Cycle
Techniques in Information Collection
Usage of creative communication
Branding and its impact on writing
Writing for Corporate Promotions / Presentations
Writing for Public Relations
Writing for Marketing Collaterals
Writing for Web
Portraying business objectives Content
Delivering content in different formats

Course Objectives:

Understand the impact of the technology developments
Aim the technical documents for different levels of users/audience within the value chain of development/service
Understand the usage of each type technical document

Tools to better support and perfection
We train you in the following documenting, authoring, designing and composing tools and application, according to the course you wish to undergo:

Word
Excel
PowerPoint
Visio
Photoshop
SnagIT
RoboHelp
Framemaker
FrontPage
Dreamweaver

Training approach for better competency building
Our teaching methodologies include:

Workshop Style
We use the most dynamic and live workshop mode of teaching. We encourage students to keenly engage in understanding concepts through hands-on, small-group and individual assignments and explorations, using real-time examples for content development scenarios. This method enables us to make learners explore and master concepts in a more effective manner. It helps us to create a participative environment in which the learner is more likely to be involved and motivated. This style essentially creates learning experiences that guide, direct, and facilitate the acquisition of new knowledge by the learners.

Regular Exercises
We engage learners in regular real-time exercises almost on daily basis to make learn various minutiae aspects of content development.

Experienced Trainers
Our trainers have rich domain expertise in training and team management and content development for various prestigious international projects and organizations from diverse business verticals.

Project Orientation
We encourage learners to undergo compulsory project at the end of the course to give them more effective exposure. This approach rightly helps them in applying concepts in real-time projects.

Comprehensive Guidance
We provide learner with complete support to learn concept in real-time manner with all needed guidance and motivation.

Production Style
We adopt production style of teaching to engage students in instantaneous and innovative learn-by-practical method. This can enrich the understanding levels of learners with more meaningful and practical approach. We assign time-bound group assignments and encourage them to learn the complex intricacies of content writing competency.

Placement Support
We provide placement assistance to get prospective careers in creative / business / technical content development in diverse business verticals.

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We really appreciate the quality and creativity with which Content Mentor provided us creative content for our website.

-Venu Gopal,
Dynamis Technologies

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